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Charge the city with the energy of runners

Agency Network: 
Published/Aired: 
September 2013

Description

Ambient advertisement created by TBWA, Russia for Adidas, within the category: Fashion.

Advertising Agency: TBWA\Moscow, Russia
Creative Director: Maxim Kolyshev
Art Director: Antonina Pirogova
Copywriter: Alexandra Vasilieva
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Highest Rated

pinguin13's picture

Honestly? It feels like a parody on case movies. "where there has been no lighting since 1984!!!" Wow. Is that the Good Deed???? 'A moment of celebration for the locals' 'the campaign received wide response on the social networks and the media'. And to cap it of: "When you have the energy, you can save the world" ha, ha, ha
This proves nothing about the unique boost technology.

pinguin13
Activity Score 113
Copywriter at freelance |

P13

Jackbr's picture

Very, very nice.

Jackbr
Activity Score 1500
Art diretor |

JackBR

kleenex's picture

I like...

kleenex
Activity Score 58797
Web Designer/Developer
quokkies's picture

Love adidas, love energy creation

quokkies
Activity Score 251
Leo Burnett Viet Nam
pinguin13's picture

Honestly? It feels like a parody on case movies. "where there has been no lighting since 1984!!!" Wow. Is that the Good Deed???? 'A moment of celebration for the locals' 'the campaign received wide response on the social networks and the media'. And to cap it of: "When you have the energy, you can save the world" ha, ha, ha
This proves nothing about the unique boost technology.

pinguin13
Activity Score 113
Copywriter at freelance |

P13

Leon Cannes's picture

I like it. Nice work.

Leon Cannes
Activity Score 28
sacrilegend's picture

"First this. Then this. Oh, then we did this, too! And to cap it all off, we even added a that!" Good ideas are often simple ones. This cumbersome series of tactics is proof of that.

sacrilegend
Activity Score 3394
Copywriter
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