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Luggage Carts

Agency Network: 
Published/Aired: 
February 2010
ADD:  Luggage Carts
ADD Ambient Ad -  Luggage Carts

Description

Action for ADD (Sporting Association for the Disabled) that took place in Cumbica International Airport, São Paulo, on January 17th and 18th of 2010. Life-size paper displays showing disabled athletes in wheelchairs were strategically placed on several luggage carts. When passengers used them to carry their bags, it looked as if they were actually pushing the wheelchair of a disabled athlete.

Ambient advertisement created by age., Brazil for ADD, within the category: Public Interest, NGO.

Caption

Help an athlete to go to the Paralympics. Make a donation.

Advertising Agency: age.comunicações, São Paulo, Brazil
Executive Creative Director: Carlos Domingos
Art Director: Henrique Mattos, Andre Fukumoto
Copywriter: Daguito Rodrigues, Charles Faria
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Highest Rated

TOM_'s picture

NICE_ great idea

TOM_
Activity Score 5
Art Director at AGE ISOBAR_Brazil
CrackerJackFlash's picture

sweet

CrackerJackFlash
Activity Score 19599
Creative Director |

www.crackerjackflash.com

Publiz's picture

Great ambient campaign. But I'm not sure that it will be efficient.

Publiz
Activity Score 115

Inspiration graphique et publicité créative : Publiz

adises's picture

well done

adises
Activity Score 31
Copywriter
xcreativity's picture

really good. easy and simple. well done boys

xcreativity
Activity Score 2374

=== Looking for concept/art creative to form a team to work in independent advertising projects. ===

Alexandre Brito
Personal Page | Blog |

Hiperion's picture

funny and efficient is not the same

Hiperion
Activity Score 3138
Creative Director at zinkproject Valencia
hufflepoff's picture

wow!!!

hufflepoff
Activity Score 430
Art Director at shwing
roel_bogers's picture

That's really good. Very well executed, good impact, good covarage. Excellent!

roel_bogers
Activity Score 84
Bestpoint Productions
Spoonfeederxxx's picture

At least it's not another bag, but it is the same thought executed differently...

Spoonfeederxxx
Activity Score 641
Copywriter
cboccia's picture

My first thought was: wow, wouldn't that be annoying to push through a busy airport? But what could make the message harder hitting than to make mobility a little more difficult for the user? Works well on a lot of levels.

Casey Boccia
Carton Donofrio Partners

cboccia
Activity Score 24
Copywriter
Hibon's picture

Very good.

Hibon
Activity Score 3734

Simple ideas are the best !

silvi's picture

I hope this works. Idea is super.

silvi
Activity Score 4170
Copywriter
Ensamblador's picture

Great.

Ensamblador
Activity Score 239
Creative Director at OMM ensamblaideas
Roger Keynes's picture

Nice thinking.
But I prefer a very similar ambient campaign on alfresco cafe chairs for SA Paraplegic Association by Jamshop, Adelaide (Australia) about 18 months ago.

Roger Keynes
Activity Score 5498
Copywriter |

The Jobless Writer
Will Think for Salary

thedesignaddict's picture

Well done.

thedesignaddict
Activity Score 5403
Art Director at Freelance
pepsiice's picture

love your choice of medium and location =')

pepsiice
Activity Score 253
Graphic Designer
tchifi's picture

very good.

tchifi
Activity Score 164
Creative Director
dsklan's picture

i think its wrong, because the paralympics athlete doesnt need help to get along...

dsklan
Activity Score 1926
Art Director at homeshop
ShaniG's picture

I'm tired of ambients that work from only one angle

ShaniG
Activity Score 17214
Creative Director
Corbeen's picture

chapeau!

Corbeen
Activity Score 1095
meraj's picture

@ greg n different : i think it will be very much effective. Just because people will get wondered to see lots of athletes roaming around the place having a ball in their hand..........................it will give a buzz on their mind.............as a result it will fix into their evoke set. Thus they will work as a word of mouth ....lots of other people will start knowing about that wondering roaming around of the athletes.........then people will fix those athletes on their mind....u know then what will happen.............donation culture will grow up....it might take 4-5 months to be established among peoples mind

meraj
Activity Score 216
university
meraj's picture

so idea is superb

meraj
Activity Score 216
university
bobby666's picture

clap clap clap. smoooooooooooooooooch to you guys.

bobby666
Activity Score 1462
RMG Connect, India
Dzsoi's picture

Not a bad one but... the visual is for other passengers, the copy is for the person pushing the cart. Why? Put the copy on the side, somewhere on the visual so everyone will know what this is all about who see the eye-catchy side of the cart.

Dzsoi
Activity Score 8611
Copywriter
Imagepro's picture

I like it :)

Imagepro
Activity Score 112
Art Director
sintra's picture

ditto ! very good.

sintra
Activity Score 699
Administrative
keithstoeckeler's picture

I'm sure this caught some attention. Great idea.

keithstoeckeler
Activity Score 425
Mongoose's picture

Fantastic!!!

Mongoose
Activity Score 4961
Art Director at Lime Lite Studio |

Make the logo Bigger and the black, Darker!

jadav amar b's picture

i am crezzy about photogaphy

jadav amar b
Activity Score 2
Photographer at gujarat
Draper's picture

good idea

Draper
Activity Score 183
Creative Director
Guest's picture

LA MIA ES MEJOR

Guest
TOM_'s picture

NICE_ great idea

TOM_
Activity Score 5
Art Director at AGE ISOBAR_Brazil
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