Description
There was a ballot box in front of the poster of the parathlet. When someone stood exactly in front of the ballot box – that’s when the person was making a donation – the athlete turned into a champion: a laurel wreath on his head and an olimpic medal on his chest appeared.
Ambient advertisement created by age., Brazil for ADD, within the category: Public Interest, NGO.
Our athletes’ performance depends on your donation. Help them.
Creative Director: Carlos Domingos
Art Directors: Tales Lima, Cristiano Rodrigues, Henrique Mattos, Andre Fukumoto
Copywriter: Charles Faria
Photographer: Alê Torres
nice job. but i believe it is a rather costly proposition.
they showed me a picture & i laughed
dignity has never been photographed
a video would help me to believe that this actually was the case
I've seen those in Vegas... but instead of a box, was a some panties... and instead of the guy, was a girl... hmmm... guess what happened to the girl when i stood right in front?
That was interesting.
Say my name, say my name...
Nice!! it will capture people attention directly..

how does this work?