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The world's largest photo exhibition

Agency Network: 
Published/Aired: 
November 2009
Absolut:  The world's largest photo exhibition
Absolut Ambient Ad -  The world's largest photo exhibition

Description

In October 2009 Absolut Vodka wanted to launch their limited edition Rock Bottle as part of their IN AN ABSOLUT WORLD campaign idea.

Absolut got in touch with legendary photographer Danny Clinch, whose vision, "IN AN ABSOLUTE WORLD You're with the band", came to life in an upclose and personal documentation of the rock band Wolfmother.

In order to make it an even more intense experience for our audience, we selected some of Danny's best pictures and created a gigantic (up to 240sqm) traveling photo exhibition that toured through cities like Munich, Cologne and Hamburg. Via the absolut.com website we provided a downloadable audio guide and a printable map to tour the local sites.

Ambient advertisement created by TBWA, Germany for Absolut, within the category: Alcoholic Drinks.

Advertising Agency: TBWA, Germany
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gmint7's picture

this is nice

gmint7
Activity Score 2675
Art Director at ad grad @ S Francisco |

:::J:::

morse's picture

Seems like a nice campaign. Where can I see the photos?

morse
Activity Score 18159
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

mpared's picture

very cool

mpared
Activity Score 562
Planner at Bold Ogilvy and Mather |

www.thecuriousbrain.com

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