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Cash Machine

Campaign
Agency Network: 
Published/Aired: 
November 2007
Absolut:  Cash Machine
Absolut Ambient Ad -  Cash Machine

Also From This Campaign 2

Description

Ambient advertisement created by TBWA, Germany for Absolut, within the category: Alcoholic Drinks.

Advertising Agency: TBWA \ Berlin, Germany
Creative Directors: Philip Borchardt, Dirk Henkelmann
Art Director: Jaime Mandelbaum
Copywriter: Emiliano Trierveiler
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cullers's picture

A good old fashioned cash giveaway. Certainly works!

It's vhat the people vant.

cullers
Activity Score 332
SCAD
robottttrockkkk's picture

jajaja que rayos?!!!

[ http://eltubedeyou.blogspot.com ]

robottttrockkkk
Activity Score 814
Copywriter at Quorum / Nazca Saatchi & Saatchi
dbrown6986's picture

I'm pretty sure they just got rid of ATM fees and weren't just giving away money. Let's be serious.

dbrown6986
Activity Score 56
Art Director
Nthngmn's picture

What kind of draw would No Fees be? Who cares?

I sincerely doubt it would cause the "longest ATM lines." I certainly wouldn't wait if that were the case. "A savings of $2 so I can withdraw my own money?!?! HOOOORAY!!!!"

Nthngmn
Activity Score 626
Art Director
whitespace's picture

Why can't they be giving away money?

whitespace
Activity Score 1953
Creative Director
kurtberengeiger's picture

In an Absolut ambient...

kurtberengeiger
Activity Score 7330
Copywriter
ibenizer's picture

It was real cash to draw from the machine - 12k Euro in total. One article reads that they had also an 'absolut' newspaper of 120.000 copies which only contained good news, then a comedian group entertained people in the subway for free, an artist gave away handsigned pieces and another one had free music gigs.
I like it a lot for an absolut world.

ibenizer
Activity Score 15
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