Description
Ambient advertisement created by TBWA, Germany for Absolut, within the category: Alcoholic Drinks.
Creative Directors: Philip Borchardt, Dirk Henkelmann
Art Director: Jaime Mandelbaum
Copywriter: Emiliano Trierveiler
A good old fashioned cash giveaway. Certainly works!
It's vhat the people vant.
jajaja que rayos?!!!
I'm pretty sure they just got rid of ATM fees and weren't just giving away money. Let's be serious.
What kind of draw would No Fees be? Who cares?
I sincerely doubt it would cause the "longest ATM lines." I certainly wouldn't wait if that were the case. "A savings of $2 so I can withdraw my own money?!?! HOOOORAY!!!!"
It was real cash to draw from the machine - 12k Euro in total. One article reads that they had also an 'absolut' newspaper of 120.000 copies which only contained good news, then a comedian group entertained people in the subway for free, an artist gave away handsigned pieces and another one had free music gigs.
I like it a lot for an absolut world.
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