Take a stand against the death penalty

Agency Network: 
April 2011


Ambient advertisement created by Marcel, France for, within the category: Public Interest, NGO.

Advertising Agency: Marcel Paris, France
Creative Directors: Anne de Maupeou, Veronique Sels, Sebastien Vacherot
Art Director: Souen Le Van
Copywriter: Martin Rocaboy
Account Manager: Hanna Levy
Account Supervisor: Benoit Candelle
Producer / Film: Laurent Sequaris / Sequencis
Producer / Installation: Guillaume Sartre / Milk
Director: Guillaume Couret
Case director: Maxime Tibay
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tamer samy's picture

Great idea, but if a Sicko rapped one of your family, would you stand against his execution ? i doubt !

tamer samy
Activity Score 681
Photographer at LEAP STUDIOS |


techani's picture

I agree. I'm sure they didn't experience how hard is it to see the killer who took away your beloved one's life intentionally, enjoying his life..

Activity Score 2
Copywriter at Investigator
esia's picture

Really good but done before. Only the videoscreens are new.
Idea and execution done und won cannes lions some years ago. On one side big posters with hunters on the other side posters with endangered animals. Exactly the same mechanic.

Activity Score 239
Creative Director at BBDO Berlin |

Let’s do something great together.

advertising ninja's picture

so if you dont stand, does he shoot the convicted?

advertising ninja
Activity Score 616
Art Director at brain, warsaw
Janae's picture

i like the idea and the realization. the people could see, that their action
actually made a difference.

Activity Score 385
CrackerJackFlash's picture


Activity Score 19603
Creative Director |

thedesignaddict's picture

Fresh, memorable, and simple.

Activity Score 5403
Art Director at Freelance
dean viii's picture

You're dramatizing that you can make a difference, not actually giving me a reason to make a difference. Sure, it will work for people that are passive and need a little nudge. But I haven't changed my mind.

dean viii
Activity Score 1686
Creative Director
Mr. Green's picture

Brilliant! And gorgeous soundtrack.

Mr. Green
Activity Score 114
Art Director at Porco Preto advertising
kreskin's picture

did not know that so many counties still have the firing squad it would be great if people could make a difference

Activity Score 3
awaischughtai's picture

Death Penalty is NOT always wrong. It should be measured against the gravity of the crime. For GRIEVOUS offences, this SHOULD be the penalty as if you remove these penalties the crimes will grow more as are occurring now!!

Activity Score 8
Other at KSU, Riyadh.
Nawar N. Al-Kazemi's picture

No words found to express my admiration to such an ad !! AMAZING

Nawar N. Al-Kazemi
Activity Score 4
Graphic Designer at JDN Advertising & Design House Kuwait
CuriousPencil's picture

"Thank you, advertising people".

Activity Score 4225
andylefty's picture


Activity Score 4535
Graphic Designer at Central Saint Martins College of Art and Design
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