Agency Network: 
Published/Aired: 
January 2009
7 Eleven:  Big
7 Eleven Ambient Ad -  Big

Description

Ambient advertisement created by Leo Burnett, Australia for 7 Eleven, within the category: Non-Alcoholic Drinks.

Caption

The Big Slurpee. Visit it or drink it.

Advertising Agency: Leo Burnett Melbourne, Australia
Creative Director: Jason Williams
Art Director: Richard Walker
Copywriter: Andrew Woodhead
Photographer: Chris Von Menge
Head Of Art: David Klein
Digital Producer: Brian Walton
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Guest's picture

- So, this new slurpee is really big right?
- Yep.
- So I say, let's build a 11-metre big Slurpee, that people can like, look at. What do you say?
- I say... it's lunch.

Guest
Senhora Kolossa's picture

this is probably the dumbest thing I've ever seen!
wtf? seems to be a too much money for nothing work.

Senhora Kolossa
Activity Score 479
Jung von Matt
Ad_Man's picture

wow! great concept! ...not!

Ad_Man
Activity Score 826

Think it for a while.
Then, in anytime, it will come to your mind as an idea.

Guest's picture

The concept of creating a landmark or tourist destination is interesting. However, really doesn't work that well in this application. If you are going to create the largest slurpee ever - then do it for real. Fill the huge cup with the actual slurpee product. Go for a record. Turn the spectacle into a sampling event and use the giant cup as a dispenser. Give consumers a reason to experience the brand in a positive and active way. It's a good start but didn't go far enough. Stunts need to be VERY relevant to work.

Guest
the_executioner's picture

If you've ever been to Australia you'll find this quite amusing. There's loads of "big" objects everywhere eg. Woombye, Queensland - home of the Big Pineapple.

http://en.wikipedia.org/wiki/Australia%27s_big_things

no I'm not Australian.

the_executioner
Activity Score 91
Creative Director
Senhora Kolossa's picture
Senhora Kolossa
Activity Score 479
Jung von Matt
Guest's picture

why is there no street artist that paints a mustache?!

Guest
Guest's picture

Haveing watch this be bad tasting. and effort seem much in hard. liking is not what feeling on this. Red poo poo top. No!! liking not!!

Guest
Bundy Agency's picture

Thank you Yoda

i agree though, this is pretty average, had scope for something much bigger

Bundy Agency
Activity Score 597
Art Director
mark3r's picture

Ha!

mark3r
Activity Score 1921
Art Director at Scout
sneakyhands's picture

it may not be the most inspired, but now i kinda want a slurpee.

sneakyhands
Activity Score 1843
Copywriter
Guest's picture

big prop doesn't automatically equal big idea

Guest
Guest's picture

it's no 'big warnie'

Guest
missed my turn's picture

Stoners will come from round the world to make the pilgrimage.

missed my turn
Activity Score 424
Guest's picture

Lets make something big! Yeah, that's a concept. Horrible. Horrible. Horrible.
Work with absolutely no idea what so ever should not be submitted.
It's so bad that you can't even critique it, because there is not any idea to critique.

Guest
vuxanovici's picture

TSW, thank you for the biggest laugh in the past month :)))
Yoda! That really cracked me up!

vuxanovici
Activity Score 253
Copywriter at V+O
Wordnerd's picture

'with the brand itself turned into a tourist destination' hahahahahahaha!! right.

Wordnerd
Activity Score 6620
Copywriter
Guest's picture

what a load of arse. 0/10

Guest
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