Advertisement

4-20

Published/Aired: 
April 2007
 4-20
 4-20

Tags

Description

Smak approached Nando’s with the idea of capitalizing on 4/20 (the yearly cannabis culture celebration) in downtown vancouver. Wearing cheeky brand messages and carrying pseudo-protest signs, the smak team blitzed the scene, distributing fresh chicken burgers, thousands of vouchers and branded matchbooks to a captive audience with the munchies.

Advertising Agency: Smak, Vancouver, Canada
Creative Director: Claire Lamont
Copywriter: Alan Bedingfield
Illustrator: Neale Pope
Photographer: Sean Tyson
Other Additional Advertising Agencys: Tuuli Hannula, Andrea Sawer, Sylvie Gohl
Log in to post comments
TRICKY's picture

mindblowing

TRICKY
Activity Score 3794
Creative Director |

The man who stops advertising to save money is like the man who stops the clock to save time

klaussnow's picture

ugh, that upper right pic of someone handing over a greasy piece of chicken to a smiling woman bare-handed...yum
Well, when your lit.....

klaussnow
Activity Score 1645
Art Director |

... its already been done...

wgeddes's picture

i think she's giving the chicken to the guy. by the way, this is what every local restaurant does, this is not creative.
-
http://www.freerangerobot.com

wgeddes
Activity Score 298
Art Director
TRICKY's picture

.do you think she'd make a difference its the MUNCHIIIIEEEESSSS...... ...;)

TRICKY
Activity Score 3794
Creative Director |

The man who stops advertising to save money is like the man who stops the clock to save time

dehcar's picture

je comprends pas, quel est le lien avec la célebration anuelle du culture de canabis??

don't get it, what's the relation with the yearly cannabis culture celebration??
____________________________________________________________________________________________________________
young, new & hungry

dehcar
Activity Score 32
Other
ivan's picture

When you smoke pot, you get the munchkins (hunger after the drug).

ivan
Activity Score 12
Creative Director at Ads of the World
dehcar's picture

merci
ni mauvais, ni génial

thanks
not bad, not great
____________________________________________________________________________________________________________
new, young & hungry

dehcar
Activity Score 32
Other
gottagetitdone's picture

This one is great.

I think the boys above are missing the point. Firstly - It appears that the objective of this campaign is to get across the fact that the burgers are "Flame Grilled" not "Baked" or "Fried" that means NOT greasy (you must be from the USA klaussnow) Secondly - Kudo's to Nando's for having the bollucks to follow through with a campaign like this. Most clients don't see the humour in their brands. Nando's is a massive brand here in the UK and love to stir the pot (pardon the pun).

gottagetitdone
Activity Score 2
Graphic Designer
Advertisement
Featured Content

Latest Collections

Advertisement
Advertisement