Wash Your Bill

Agency Network: 
March 2012


Scotch-Brite teamed up with several restaurants around the city of São Paulo. When people got their bills, they also received an invitation to wash their dishes. In exchange, they could leave the place without paying the check.

Ambient advertisement created by Grey, Brazil for 3M, within the category: House, Garden.

Advertising Agency: Grey 141, São Paulo, Brazil
Executive Creative Director: Pedro Cappeletti
Creative Directors: Pedro Cappeletti, Guy Costa
Art Directors: Diogo Dutra, Daniel Prado, Danilo Matos
Copywriters: Pedro Lazera, Paulo Amaral
RTVC: Daniela Toda
Art-Buyer: Cristiane Medeiros
Graphic Producer: Gustavo Santos
Producer: Fernando Moreira / Media Effects
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morse's picture

Another funny idea from Brazil. I need to move there.

Activity Score 18159
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Danillp's picture

Demais. Adorei

Activity Score 672
djvini's picture

Brazil is at another level. Greeeeaat!!!!!

Activity Score 1142
Creative Director at Work |

Creative El Taier Tribu DDB

kleenex's picture

The whole idea just worked....

I wonder how many people washed the dishes and how much the food bill was in total for people that washed the dishes...

Activity Score 58777
Web Designer/Developer
Sacrilegend's picture

South American creatives -- you're doing it right.

So are South American clients. We need clients like this here in the USA!

Activity Score 3394
Nike Diesel's picture

Nice one.

Nike Diesel
Activity Score 13708
Art Director
carlamarroquin's picture

Genial ejecución para un insight súper trillado, pero rara vez usado.

Activity Score 107
Creative Director at Punto 69
AL6352's picture

Very, very nice... muito bom

Activity Score 66
jotabequ GREY / ArtDirector
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