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London Wasps v St. George's Dragon Army

Agency Network: 
Published/Aired: 
April 2011

Description

A group of London Wasps players followed in the footsteps of England’s great patron saint by slaying a huge fire-breathing dragon in an interactive 3-D video game projection. Ahead of the St George’s Day Game between Wasps and Bath at Twickenham, Wasps players including Simon Shaw, Joe Worsley, Riki Flutey, Serge Betsen, Dave Walder, Rob Webber and Ben Broster were challenged to ‘slay’ dragons against the clock by kicking and throwing rugby balls at an enormous 50ft high video game, projected onto Twickenham’s North Stand.

Ambient advertisement created by Pitch, United Kingdom for 188BET, within the category: Gaming.

Advertising Agency: Pitch, UK
Creative Director: Dave Newbold
Director: Ben Jones
Producer: Joe Marshall
DoP: George Steel
Production Company: Helimax Films / MiE
Animation: MiE
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Highest Rated

ortizon's picture

Joyful for players. Boring for who watches it.

ortizon
Activity Score 74
Copywriter
ortizon's picture

Joyful for players. Boring for who watches it.

ortizon
Activity Score 74
Copywriter
Ron Burgandy's picture

Zzzzzzzzzz

Ron Burgandy
Activity Score 26
Art Director at National CineMedia
Dr_Mudler's picture

I think hThis is a fair enough ad. It really is targeted to Rugby fans. Fair enough.

Dr_Mudler
Activity Score 171

-The Color of Life Depends on You-

Glut's picture

boring to watch

Glut
Activity Score 3935
Public Relations at Glut. Ideas Boutique.
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