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My instructor wanted us to use a "visually shocking" approach. I'm beginning to put together some comps and would like some critique throughout my stages. Thanks

StopMethNow.org Outdoor campaign
StopMethNow.org Outdoor campaign

First board is working

First board is working better. I don't fancy puns or play on words but I think what your are trying to say in the first is "it's a matter of life OR meth." "And" is the wrong word there, your making a juxapostion.

I'll agree with you instructor though and say find a visual solution and try not to use a line. I would stay away from the shots of meth heads as well, it's expected and hack. The right visual in outdoor can be very powerful, don't rely on the typical to get the point across dig deep, work harder, find an unexpected way of showing your idea. Visually shocking doesn't imply using a shot of a meth addict

Good luck

Try not. Do or do not. There is no try.

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Wow that is incredibly

Wow that is incredibly helpful. Thank you I also think "or" will work better. Now that i think about it, you're right showing a meth addict is very expected. I will dig deeper and try to find a less expected visual. Thank you very much for your comment.

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