sperm bank, again


sperm bank, again
ChuckNorris's picture
Activity Score 834

Don't do ads for that kind of client. It's too easy.

Unless that is real stuff, and not just spec.

About the idea...
It's okay. But I think you can go further with this kind of client.

Desi's picture
Activity Score 1042

Interesting visual but doesn't say much. The pink looks bad as a background. Nice try tho.

mehulzolapura's picture
Activity Score 35

very basic thought man...

thinkFRESHdesign's picture
Activity Score 242

very basic feedback (mehulz) man...anything "constructive"?

original doodles + creative sweat =

Modal Writer's picture
Modal Writer
Activity Score 333

what Meh is trying to say, I think, is that the ad is merely showing the obvious (sperm banks store what is essentially frozen babies, of all races and genetic makeup). This is a "basic" thought. Sometimes called "low concept". It's not saying anything new about the product/service, just introducing it in a new, and hopefully clever way. However, to break through, a low concept ad really needs an incredibly fresh direction to attack from in order to garner attention. This one, borderline clever, mostly just, "oh, yeah, frozen babies, i get it".

As far as somethign constructive, White Space (cc thinkFresh), I would suggest showing what this service means to people who want it. To these people, they aren't just frozen ice cube babies, they are sons, daughters, potential family. There is a highly charged emotional core to sperm banks, on both sides, so tap into that, show just how important this service is to those who want a baby. Or, flip it, and show the donator's side, are they doing it for money, or is there something bigger behind it (leaving a legacy). I think there's a good thought in either of those directions, especially the "leave a legacy, donate sperm" one. It's a hard angle to attack, but it'll be impressive if you pull it off.

Let's see what you can do Honkie, I mean Whitey...err, Space.

AdDavid's picture
Activity Score 406

that was a cool brief, only thing is the objective is not clear, shud the ad say that
more people shud come n donate sperm? the ad shown here too misses the response expected.
what's the objective of the ad? that's very important, isn't it?