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Design brief: In India mustache is a strong indication of a man being a man (manhood)
We are using the mustache as an idiom of a strong manhood as I have portrayed in this
Design indicating that gradually a smoker leads him self towards impotency. An impotency
Is such a word no man would like to emerge him self in this position. The gradually
decreasing size of mustache portrays the smoker leading towards impotency.

“Smoking cause impotency”

Good concept... I felt

Good concept... I felt impotency can be shown in this same concept but in a different way..... Anyways keep goin... U rock... :)

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3

Kind regards Raheel

Kind regards
Raheel Patel
Director
Designdialogue
+91-9979873283

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3

Really like the "look" of it

Really like the "look" of it

Can't help but feel the moustache "drooping" may have been more on the ball than it getting smaller

Like
16

Sorry but I think, it doesn't

Sorry but I think, it doesn't work. If it's an ad for healthcare institute then it should focus on what treatments it can offer to suffering patients, and with what expertise, rather than just repeating a well-known fact.

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3
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