Agency: Marcom, Cairo, Egypt
Creative Director: Tamer Serag El Din
Assistant Creative Director: Karim A. Yusuf
Art Director: Tamer Serag El Din
Copywriter: Rania El Kest
Illustrator: Ayman Salah El Din
Client Service: Nora Moussa
The logic behind our creative was to position the car as a multi-activity vehicle. By linking the car directly to people’s diverse lifestyles, the ad depicts a gearshift with the standard gears replaced with different lifestyle modes such as travel, family, play and work.