Agency: Marcom, Cairo, Egypt
Creative Director: Tamer Serag El Din
Assistant Creative Director: Karim A. Yusuf
Art Director: Tamer Serag El Din
Copywriter: Rania El Kest
Illustrator: Ayman Salah El Din
Client Service: Nora Moussa

The logic behind our creative was to position the car as a multi-activity vehicle. By linking the car directly to people’s diverse lifestyles, the ad depicts a gearshift with the standard gears replaced with different lifestyle modes such as travel, family, play and work.

Lifestyle B-Class Egypt

It works to some extent,

It works to some extent, there's just nothing new about it. And i don't know anything about the car?

"shift your lifestyle" sounds like a pun too. You show gears then say shift, it's a bit to cliche. Sorry.


Thank you for your

Thank you for your comments... This ad was part of an integrated campaign. Details of the car were shown through other mediums.