Submitted by Kaz on
Agency: Marcom, Cairo, Egypt
Creative Director: Tamer Serag El Din
Assistant Creative Director: Karim A. Yusuf
Art Director: Tamer Serag El Din
Copywriter: Rania El Kest
Illustrator: Ayman Salah El Din
Client Service: Nora Moussa
The logic behind our creative was to position the car as a multi-activity vehicle. By linking the car directly to people’s diverse lifestyles, the ad depicts a gearshift with the standard gears replaced with different lifestyle modes such as travel, family, play and work.
aj_stone1981 replied on Permalink
It works to some extent,
It works to some extent, there's just nothing new about it. And i don't know anything about the car?
"shift your lifestyle" sounds like a pun too. You show gears then say shift, it's a bit to cliche. Sorry.
Kaz replied on Permalink
Thank you for your
Thank you for your comments... This ad was part of an integrated campaign. Details of the car were shown through other mediums.
sindbad replied on Permalink
Very nice!! but u forget to
Very nice!! but u forget to reflect the same text at the stick
Kaz replied on Permalink
Yes you're right. The
Yes you're right. The printed version had the reflection on it.
Well spotted.