.

Good enough for ze book?

not a bad idea, but wouldn't

not a bad idea, but wouldn't standing in front of an air conditioner feel like the resort itself is unheated? I think you're trying to claim that this ad does more than it does. I also don't think the execution of the "window frame" makes a good ambient installation. Keep working on it.

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This might be way off

This might be way off target, but have you by any chance mistaken the 'window' for an actual window? It's just a picture.

Yes, I might be way off target, I know. :-)

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I think it's pretty good.

I think it's pretty good. It's an escape from your office when you stand in front looking at it. All you really need to do now is work on the placement of the ad and the execution of the image.

Why not just have an image of an opened window (the type that slides up and down) and get rid of the shutters on the sides? The placement looks okay on the large image (perhaps raise the air conditioner a bit higher) but the positioning on the smaller ones aren't so great.

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I like the idea a lot. But

I like the idea a lot. But you have to improve your presentation.
The explanatory text is way too big. Also, I'm sure you can find better pictures of the Himalaya.
The current picture isn't breathtaking.

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The idea is decent but you

The idea is decent but you need a tag to pay it off. It's still a little vague without it. I wasn't sure what 'Taj' was until I read into your copy about the campaign. Get a good tag and find a high-res file of that logo, now we're talking.

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I think this could be very

I think this could be very cool, excuse the pun. Very nice idea, trying to get people out of the office at least in their imaginations.

Separate the window a bit more from the actual air conditioner unit, which is spoiling the illusion. Get a line that sums it up and is memorable, and you're there.
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Energizer Bunny arrested, charged with battery.

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