First time I post something here. I'm a french advertising student, 18. (I'm not apologizing even if it looks like...)

Dummiz shop sells original t-shirts on line.

Head line : Stop being well-behaved (I don't know if it's the real sens of the term "sage". With "sage" I mean somebody who doesn't do silly things...)

Baseline : T-shirts naturally "on the fringes of the society" ("décalé" kind of a marginal person)

I'm really sorry but I never made any works in english so my translations are awful...
Please forgive me and don't hesitate to comment ! :)

Dummiz Shop

Sorry, I just can't see the

Sorry, I just can't see the link between a ladybug and joie de vivre. To me that is what you are trying to say, that by wearing these T-shirts you are in love with life and are a rule-breaker no? How does this have anything to do with ladybugs?
------------------------------------
Energizer Bunny arrested, charged with battery.

Like

Thanks for your question and

Thanks for your question and your point of view :)
that's not really joie de vivre that the ladybug is supposed to show : it has a sympathetic image, could be considered as a good luck charm and is often used for children movies... but it is not rock'n'roll, it's just cute. The message is not joie de vivre, it is just "be different, break your habits : stop being invisible and quiet" (how original, I know but I'm a newbie ^^)

So the message is not clear, I need to work it out in a different way...

Like

You say that a ladybug

You say that a ladybug represents cuteness, which you're right about it does. But your body copy and headline talk about breaking the mold. Live life to the fullest etc.

Yeah, sorry you're right it is a bit confused at the moment.
------------------------------------
Energizer Bunny arrested, charged with battery.

Like