A pro bono job shot in my neighbours living room. Is the execution as effective as it could be? If not, why not?

http://adsoftheworld.com/media/tv/cure_for_life_foundation_birthday_cards

http://www.youtube.com/watch?v=Tem1eq_2Hgc

Jesus, that's a heavy

Jesus, that's a heavy tearjerker. In answer to your question, yes, very effective. Aussie ad people are good at hitting the audience in the guts. I know that the Australian road death toll is significantly lower since the long running TV campaigns began airing. Ad creatives can be useful in society.

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