A pro bono job shot in my neighbours living room. Is the execution as effective as it could be? If not, why not?



Jesus, that's a heavy

Jesus, that's a heavy tearjerker. In answer to your question, yes, very effective. Aussie ad people are good at hitting the audience in the guts. I know that the Australian road death toll is significantly lower since the long running TV campaigns began airing. Ad creatives can be useful in society.