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Advertised brand: PAPA JOHN'S
Advert title(s):CHEESY
Translation of headline to English: EXTRA CHEESY PIZZAS

Agency (Name, City, Country): LOWE DELHI
Agency website: http://
Creative Director: PRITI NAIR
Art Director:ANUPAMA RAMASWAMY
Copywriter:ANUPAMA RAMASWAMY

Illustrator:MANORANJAN

cheesy

are you for real? this was a

are you for real? this was a real pizza? cool, and probably a little smelly too. nice stunt.
it reminds me of an old old old ad for, hmm, Little Ceasars i think, where the cheese was so stretchy it stretched out to a flying airplane.

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5

I think my question is

I think my question is getting skewed. I was wondering if it was a real dough and cheese pizza... which you have just answered for me.
It's cool!

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2

Something is weird about the

Something is weird about the pizza in the larger photo. The shadows on the ground don't make sense to me. How exactly is it being suspended on either end? Looks like it's just floating on the page. Weird.

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2

I agree with you Darrin.

I agree with you Darrin. There is no shadow of the banner, when you can clearly see the shadow of the power lines.

Which also doesn't make sense...is that even legal?

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3

Very nice work, Anupama. I

Very nice work, Anupama. I bet this made many people stop and think of a Papa John's Pizaa! By the way, I guess I saw this before somewhere. Wasn't it on the first page of AOTW? Anyway, congrats. Really nice work!
______________
In God I trust

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3

@Davosk - to cook it! I think

@Davosk - to cook it!
I think it's a good piece and eye catching - but the idea of it being really cheezy to sell more by home delivery in a neighbourhood seems a little lost as a USP to me.

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2
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