before i invite critique, i'd like to inform the viewer that the ads are to be placed
in different regions in india, depending on the popularity of the particular festival.
the target audience here is that certain class of people, hindus mostly who paint their
houses every year during festive occasions.
for example, though uttarayan or kite flying festival is observed in most parts of india
but is predominant in the west( gujarat & maharasthra).here, during the kite flying festival
the 'phirki' is rested on an open can, with 'U' shaped grooves ut in at either end. so that
the 'phirki' is free to move. this is done for the ease of flying kites single-handedly.
the third campaign which has a 'phirki' atop the asian paints container is an imagery
which people of that region would easily identify with.
whereas the other imagery can be universally identified with in india.