Just an idea we were throwing around the office, not sure about it.
we were think perhaps replace the ink with gravey from a christmas lunch or something,
let us know what your thinking

oh and it wouldn't be for tide, it'd be for an aussie brand just using tide for spec stuff

Tide Christmas

What you thought here could

What you thought here could be quantified, cause its a decent idea but there that punch that is missing . . . look at it and you will find it.

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inital response: its a copy

inital response: its a copy based ad. the visual has been done repppppppppppppppeatedly...
now, do we have a strong copy in it?
i'm less enthusiastic...
may be u can also work out a different route...
on a separate note: the connection between the visual and the copy is 'good'. If the brand is on an introductory 'awareness' level, the communication may work...
shahid

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1

I like the line and think

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I would change the hue of

I would change the hue of that pen top, compared to the ink it looks purple, otherwise i have no problems with it...

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