Advertised brand: WWF
Advert title(s): Save the tiger
Headline and copy text (in English): Its becoming harder to see

Advertising Agency (Name, City, Country): MAA, Chennai, India
Art Director: Devanagan
Copywriter: Aarthi

Save the tiger - Print Ad


weak dude.


"I saw a subliminal ad executive once, but only for a second." - The Wright


I don't know about that but

I don't know about that but if you do find an example, kill this one instantly.

consider simplifying the art direction. make it look just like an eye chart. there is no need for tiger stripes and changing the font and registration of the type makes the connection harder to make.


it's been done fairly

it's been done fairly recently. check the cannes archive maybe 2 years back. if i remember correctly, it was to fight against domestic violence. instead of words or letters, there were images of spousal abuse done in the style of the restroom icons.