For my Bachelor's thesis I am doing research on comparative advertising. I wonder if there is anyone who knows some comparative commercials that I can use for my research?

I am looking for commercials in which one brand is compared with the another brand. Ideally I would use commercials of brands that are unknown in the Netherlands.

Thank you

Hi Irisk,

Hi Irisk,
Hope your research is going well. The most popular comparative spot I know is Pepsi vs Coca Cola: and But I am positive the brands are known everywhere. :) Another classical case study may be O2 v Hutchison. But overall, I don’t think there are many comparative ads in Europe because of the EU legal directives on mentioning the name of another products in a spot.


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