FUDENA: Definition of extinction.
Hi guys! Here, I'm posting our last work for FUDENA (Foundation for Nature Defense). Critique this, we are waiting for your comments..
Advertised brand: FUDENA.
Advert title(s): Definition of extinction
Headline and copy text (in English):
The Condor today is defined as a species in critically danger of extinction.
The Manatee today is defined as a species in critically danger of extinction.
Advertising Agency: Grupo Ghersy Comunicaciones Integradas.
Name, City, Country: Caracas, Venezuela.
Agency website: www.ghersy.com.ve
Creative Director: Gianpaolo Colarossi.
Art Director: Ányela Réquiz, Marco Trezza.
Copywriter: José Manuel Ferreira.
Photographer: Marco Trezza.
Month, Year: September 2012.
Rationale: FUDENA is a foundation that fights for the protection of nature and environment in Venezuela. In our country, the Condor and the Manatee are considered in critically danger of extinction. To make clear the sensitivity of this reality, very subtly erase Condor and Manatee definition at traditional dictionary.