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guinness billboad - part of "gu___ess who" campaign

guinness billboard

for outdoor i

for outdoor i think
'gu--ess' would be better; without 'who' and without the logo.
kinda like a teaser
but not
if ya know what i mean
lol

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2

I thought better about this

I thought better about this and I'm afraid people can think "guinness who?", like "who the heck is Guiness?".

Am I wrong or this could really happen?
______________
In God I trust

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6

Sorry dude, but what does

Sorry dude, but what does "lol or no" mean?

Bad English.
______________
In God I trust

Like
7

true, bad english. because

true, bad english. because it is a 'cyber' english. i don't say 'i am laughing so hard!' i say 'lol'..

what I meant with 'errr no' is.. '...no. d'oh!' (homer simpson?)

i think noone would think 'guinnes who?'.. because the viewers put the 'guinness' in the sentence..
it isn't a given.
they read guess who.. the rest is their imagination.

ahh
lol btw (laughing out loud by the way)

ppl should learn to chill.. n b nice.. (people should learn to chill.. and be nice)

Like
4

Thanks man, I've been of

Thanks man, I've been of great help.

Btw, I know Homer. But here we have The Simpsons speaking Portuguese.
______________
In God I trust

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8

I'm a lady.. not a man ooo

I'm a lady.. not a man

ooo Portuguese simpsons.. but homer's original "d'oh!" is worth hearing =)

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6

I'm sorry, lady. I wont

I'm sorry, lady. I wont forget.

I have seen Simpsons in English and it is a lot better than the one in Portuguese. I just don't remember the "d'oh!".
______________
In God I trust

Like
2

you would think that. but

you would think that. but there are SEVERAL people that are still unfamiliar with guinness. the color, the style... etc... a call to action is needed, i think. non?

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7

i think you kill the

i think you kill the headline with the logo. i'd find it a lot smarter and funnier without it. well, you can't make an ad everybody finds perfect ;)

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6

If the Logo is IN whole idea

If the Logo is IN whole idea is crushed. There's no point to guess – „there's no time to play”.

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4

no, not everyone. most

no, not everyone. most people... working on this campaign, i met several people that had no idea what guinness looked like.

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7

again, thats what i was

again, thats what i was thinking. there are people (believe it or not) that have never heard of guinness. so a little "gue___ss who?" is good, but there has to be some sort of call to action... some sort of, as HOLA said, brand recognition. a company pays for an ad... they want to make SURE that people know who its for.

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8

saw this as a print ad

saw this as a print ad first... works way better as print.. why a billboard? its not working with the environment at all.. dosent communicate anything different..so why put it on a billboard? i think that there needs to be a reason to do a billboard and in this case i just dont see it.. so.... keep it as a print.. cause it is doing absolutely nothing interesting as a billboard.. its just a HUGE print ad..

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5

For me logo or no logo is

For me logo or no logo is not the issue here. The thing that concerns me about this ad is that when you fill in the blanks, the ad reads " Guinness Who?" Which makes no sense. I wonder if you should drop the who and the question mark, and simply let it read "Gu___ess." By the way, why is the first "G" not capitalized?

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7

all lower case is a little

all lower case is a little more aesthetically pleasing. proper caps is not always necessary in advertising.

Like
6
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