Hi. Firstly, to know my background, I'm a student at The City College of Technology in Brooklyn, NY. I'm no ad veteran, but I try to find all ways possible to gain experience. This is the first time I'm expressing my advertising ideas to the internet as opposed to the college staff.
I'm doing a campaign on Gulden's and I'm exploring copy. I've had first draft designs made already with a brown squeeze bottle (as opposed to a traditional yellow mustard bottle). They're featured on stock images of diner tables (I'm currently limited to what I can do photograph wise) but even I admit myself that they're visually lame. So I'm looking to overhaul the visuals, I'll probably just use white space.
I'm looking for comments based on the headlines I came up with.
Brown Mustard Isn't That Spicy, Don't Be a Yellow Belly
Ketchup = Red
Relish = Green
Mustard = Yellow?
Let's Prove Pop Psychology Wrong
Mustard Should Embrace a Darker Image
Highly appreciate anything constructive. I'm here to learn.