Submitted by devbansal on

Exhibition

This is a safety campaign advert against drinking and driving illustrated with the help of a newspaper like 'Spot the difference' competition.

I do not know any photo-editing software, I can only think of concepts and this was the best I could do with the help of microsoft powerpoint. If you are a designer and have the necessary skills, you are welcome to participate and re-do this work for the first page display and we can also work on future projects. Anyways, kindly give your feedback on the concept.....thank you for reviewing!

Clever Advert against Drinking and Driving (Please View/ Comment)

The Client's Wife replied on Permalink

I don't think you put much

I don't think you put much thought into this, it's not clever. Some of the problems with drunk driving is drinking BEFORE you drive or the passengers not knowing that you've consumed a considerable amount and get the "I'm good to drive speech". Who in their right mind would knowingly get into a car with someone that's literally drinking while driving?

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devbansal replied on Permalink

What part of the world do you

What part of the world do you come from??? What circumstances do you think add up to drinking and driving accidents??? I suppose a bunch of youngsters to answer your query. Besides, my concept is original (though not very well presented due to my limited editing skills) nevertheless using the spot the difference concept, is something innovative. Anyways I do not think you understand advertising much..

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Shawali replied on Permalink

Dude, bring the attitude down

Dude, bring the attitude down a notch, please.

Your ad is really bad. And certainly not innovative or clever. It's very condescending though, as if the audience you're aiming at are just children who need to play a game to understand that drinking and driving isn't a good thing... And using the devil horns to show something or someone bad? In the 50's maybe, but this is 2013. A single visual won't do anything. You got think 360° now. Meaning web, guerrilla, ambient... And what is your ad supposed to be anyway? Doesn't look like a press ad. A billboard? Too many info. A power point slide?

There are ten of thousands of "don't drink and drive" campaigns being made every week. And I'm not counting all the other PSA types. So your chances to create something remotely creative are pretty slim.

Adilly Way is totally right. You have a wrong idea of what "drinking and driving" means. It doesn't mean that people are drinking WHILE they're driving. That wouldn't be a problem except that they would drive with only one hand. It can take a while before the alcohol kicks in your blood and gets you drunk. So as Adilly said, the problem is people being already drunk when they get into their car, ie the drank BEFORE driving. Therefor, your ad doesn't really make sense. Replace alcohol by texting and then it would make more sense. It'd still be bad because of the silly comparaison thing, though.

What your work and negative attitude show is that you don't really have any particular knowledge of advertising, its culture, its history and its techniques. Please do like your colleagues who do the same mistake (ie making PSA) and accept the fair criticism you get, especially when it's totally on point. If you do, we'll be happy to give you feedback, which can only make you better.

Peace.

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Justin Turco replied on Permalink

Totally agree with you. When

Totally agree with you. When I saw that response to the criticism I thought "Is that how you'd respond if a CD gave you the same criticism?"

Totally unprofessional. Totally immature. What this industry certainly doesn't need is more juniors with big heads touting the "I'm right, you're wrong" attitude.

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OUTSTANDAGE replied on Permalink

if was a billboard ad he

If this was a billboard ad he would cause more wrecks than alcohol because people would be constantly turning their heads upside down to check their answers.

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The Client's Wife replied on Permalink

The fact that you're solely

The fact that you're solely blaming drinking and driving incidents on youngsters makes me discredit your thought process. Labeling your ad as "clever" or "original" doesn't make it so. It seems like you went with your first idea because anyone can come up with "spot the difference" and add images that have no definitive correlation to your core idea pertaining to drinking and driving. Devil horns? Snake tongue? Skulls? All I'm saying is, you're forcing the situation too much. Be more subtle and clear.

As a person looking at this safety campaign, this has no serious "I better not drink and drive" effect on me. That's my feedback, take it as you will.

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shanuea replied on Permalink

I wasn't going to comment

You've missed the mark completely.

But try again - you'll find plenty of good advice on this forum. Just try to accept some criticism and your work will improve in no time.

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devbansal replied on Permalink

@ Shawali .....i think this

@ Shawali .....i think this guy is either was made redundant or doesn't have much work at work to do to spend time criticizing my work....i appreciate Shaneua's comments, honest and straight about the advert...whereas this Sharwari is taking it too personal....@ bardhonjaya....are you still alive?....hmmmm...

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Shawali replied on Permalink

Says the guy who spent an

Says the guy who spent an hour digging all my old posts and very clumsily proceeded to thrash everyone of them just because you're butt hurt that someone didn't like your crap. Pathetic. I would have give you a nicer you were a wee bit more humble and had less of brat attitude.

It's been a while we had a troll here. Get the corn popping guys, it seems we have pretty big case on our hands.

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devbansal replied on Permalink

Thank you Kathp29 ...

Thank you Kathp29 ... appreciate your constructive feedback unlike most of the guys above .... i wish i had someone to design this for me on a pro application....all this i virtually made on powerpoint which i even mentioned in the desc but foolish shawaris cannot distinguish between apples and oranges.

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Justin Turco replied on Permalink

You're right, it wasn't for

You're right, it wasn't for me, and it probably isn't any of my business. But when you come online, disturbing the forum, it becomes my business and the business of everyone else.

Stop acting like a little shit.

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Shawali replied on Permalink

Wow.

Wow.

You have absolutely no clue how a forum actually works, haven't you? This is a PUBLIC forum, the fact that you upload your work here doesn't make that thread your own. Seriously, where did you get that from? Are you 12? People are entitled to leave whatever comment they want. You upload stuff, people gives you feedback, positive or negative. This is the whole purpose of this forum.

If you can't understand that, just go on Deviant Art where no "morons" will have the nerve to help you improve your creative skills. Again, the problem here isn't your work itself. It's pretty bad, but that's ok, a lot of students post their work here and most of the time it's terrible, but they come here to learn. No, the problem, is your shitty attitude, which has no place in a forum where gentle minded people from all over the world, some of them pros with years of experience are willing to help you.

This is a forum for grown ups. Start to act like one if you want to be taken seriously.

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devbansal replied on Permalink

Shawari......people are NOT

Shawari......people are NOT entitled to comment whatever they want, but comment appropriately and in a respectful manner which you do not seem to understand.......it does not matter whether i am 12 or 22, for age does not necessarily mean wisdom, which you clearly prove with your silly comments.....and what help are you talking about, you and your pimps should be booked for bullying, i do not see a single offer for help or an good advice right from the first comment....so keep your mouth shut and keep away from my works......but you will return shamelessly for earning your pencils i know.....haaaaaaaa!

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shanuea replied on Permalink

I was wrong with my earlier

I was wrong with my earlier comment - Now that I look at it with fresh eyes I have to say, your ad is truly inspired. It's perfect - you shouldn't change it at all. This is a very solid piece that should be the highlight of your portfolio - in fact its so good it wouldn't hurt to display it twice in your book. And just remember, when you present this to a creative director at a potential job opportunity be sure to set him straight if he doesn't see the genius of your work.

Great job with this! Look forward to seeing more from you - or just the same ad posted over and over again would also be good, gives us all another chance to further sing it's praises.

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Justin Turco replied on Permalink

This is the perfect strategy

This is the perfect strategy for this guy.

This ad is incredible. I don't know why someone hasn't thought of it before. And to execute it in PowerPoint no less! Keep up the great work man. You're going to go far. If someone's not going to hire you based on your work (and damn them if they don't), they better hire you on your winning personality. I'm sure those of us who have won awards in prestigious ad competitions don't know what we're talking about. In fact, I'm going to rethink my career right now.

Again, thanks for opening my eyes. It has truly made me aware of the shit I've created for the last few years.

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jteslik replied on Permalink

Admin should kill this thread

Admin should kill this thread because it's not helping anyone. And frankly guys, if you think this work is so bad, then it's probably not worth commenting on. That said, despite OP's insistence that nothing constructive has been said, more than half of the comments were decent feedback before everyone started arguing.

For my own part, I should have abstained from contributing to this trainwreck that's persisted for 3 months now. And I know for a fact that everyone in this forum is better than what's been displayed here, and that includes myself. So, how about we all let this die and move on?

Here's my long-overdue critique of the ad: I have no idea what you're trying to say in it, mostly because I don't see the connection between a "Spot the difference" campaign and drunk driving. If your aim was something more along the lines of "Increase driver awareness" or "Avoid distractions (from your friends/cell phone/whatever)," then this sort of execution would make more sense. Then this sort of cluttered ad would help exemplify how difficult it is to keep track of what's going on in your car, instead of just looking like a mess. Some things I don't get about this ad are the devil horns, the doobie, the skulls on the foreheads, and the 666 devil theme going on. Is the guy driving the devil because he's going to kill everyone by drunk driving? Or is he high? Is no one else in the picture sober? Why are they all wearing seatbelts if the ad is about carelessness? These are all questions I'd probably ask myself about this execution.

So take all of that and use it to make this ad better, or ultimately decide that it's not worth saving and scrap it. Either way, it's not going to make or break your ad career. In this kind of business, your wastebasket should be a thousand times larger than your portfolio.

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