Agency: 358


To bring to life the expertise and solutions global chemicals company Kemira provides, 358 decided to show what happens in the process from the start of making board to the final product. The Board Experience is a zoomout that starts with a microscopic view showing chemicals influencing molecules. From there the story expands until we see the final product at the factory. Zoom out to see the big picture of how chemistry turns pulp into board at

This professional campaign titled 'Zoomout' was published in Finland in June, 2014. It was created for the brand: Kemira, by ad agency: 358. This Digital medium campaign is related to the Industrial, Agriculture industry and contains 1 media asset. It was submitted almost 10 years ago.


Advertising Agency: 358, Helsinki, Finland
Copywriter: Jonathan Mander
Creative Director / Art Director: Antero Jokinen
Graphic Designers: Isa Jokela-Gomes, HP Savolainen
Producer: Elina Freden
Client Team Director: Tess Cedercreutz
Producer: Jenni Lundström / FLC Helsinki
Post production specialist: Asko Roine
Photographers: ​Oskari Hellman, Mervi Lindman

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