ZoomInfo® Launches Bold New Brand Campaign

Agency: Colossus


ZoomInfo (NASDAQ: ZI) – the go-to-market platform to find, acquire, and grow customers – announced today that it has partnered with advertising agency Colossus to create the company’s first-ever integrated brand campaign. Applying a B2C playbook in a category typically dominated by overly-complicated, technical B2B messaging, the creative advertising utilizes compelling writing, culturally-relevant references and fast paced editing. The result is a quirky and clever ad with one simple message about how ZoomInfo helps businesses unlock insights, engage customers, and win faster.

Founded in 2007 by Henry Schuck, ZoomInfo (called DiscoverOrg at the time) became known among salespeople as a go-to resource for B2B data, and has since evolved its product offering to help all areas of a business go to market. The overarching message in the company’s new brand campaign is how it solves the age-old tension between sales and marketing by modernizing go-to-market for all.

“Although we have 35,000 customers, many are not aware of the breadth and depth of our portfolio of products – and how they can work together as one innovative tech stack to help businesses go to market more efficiently,” said ZoomInfo CMO Bryan Law. “This brand campaign is not only an opportunity to build a distinct identity that cuts through the clutter and cement our status as the go-to-market category leader, it allows us to reach our target demographic on a much larger scale.”

As the company’s partner, Boston-based independent agency Colossus worked on ZoomInfo’s brand renovation, including its first-ever brand advertising campaign, brand strategy and architecture, and design improvements for the brand’s visual identity. Colossus’ experience in the data/tech category includes work for athenahealth, epocrates and Toast.

This professional campaign titled 'ZoomInfo® Launches Bold New Brand Campaign' was published in United States in July, 2023. It was created for the brand: ZoomInfo, by ad agency: Colossus. This Integrated medium campaign is related to the Electronics, Technology industry and contains 2 media assets. It was submitted about 1 year ago.


Agency: Colossus
ECD/Art: Travis Robertson
ECD/Copy: Greg Almeida
ACD/Art: Armeen Shaidani
ACD/Copy: Matthew Cermak
Art Director: Tyler Sugg
Copywriter: Evangeline Condakes
Studio Manager: Rachel McEntee
Head of Production: Nicole Hollis-Vitale
Executive Producer: Trisha Dowley
Assistant Producer: Brittaney Kelly
Managing Director: Jon Balck
Account Director: Hayley Richards

CEO: Henry Schuck
COO: Chris Hays
CMO: Bryan Law
VP, Brand, Content and Communications: Meghan Barr
Creative Director: Brian Moore
Principal Brand Manager: Aly Hayes

Production: Golden
Director: Fons Schiedon
Managing Director: Matthew Marquis
DP: Joe Picard
Line Producer: Rick Brown
Executive Producer: Kevin Gallagher

Editorial: Cartel
Editor: Eddie Ringer
Assistant. Editor Alex Segal
Producer: Linden Carty
Executive Producer: Evyn Bruce

Finishing: Transformer
Lead VFX: Casey Price
After Effects Artist: James Yi
Flame Lead: Chris Homel
Head of Production: Emily Avoujageli
Producer: Sam Cesan

Color Correction: Ethos Studio
Colorist: Kaitlyn Battistelli

Sound Design & Mix: Barking Owl
Mixer: Elizabeth McClanahan
Executive Producer: Ashley Benton


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