ZoomInfo® Launches Bold New Brand Campaign

ZoomInfo (NASDAQ: ZI) – the go-to-market platform to find, acquire, and grow customers – announced today that it has partnered with advertising agency Colossus to create the company’s first-ever integrated brand campaign. Applying a B2C playbook in a category typically dominated by overly-complicated, technical B2B messaging, the creative advertising utilizes compelling writing, culturally-relevant references and fast paced editing. The result is a quirky and clever ad with one simple message about how ZoomInfo helps businesses unlock insights, engage customers, and win faster.

Founded in 2007 by Henry Schuck, ZoomInfo (called DiscoverOrg at the time) became known among salespeople as a go-to resource for B2B data, and has since evolved its product offering to help all areas of a business go to market. The overarching message in the company’s new brand campaign is how it solves the age-old tension between sales and marketing by modernizing go-to-market for all.

“Although we have 35,000 customers, many are not aware of the breadth and depth of our portfolio of products – and how they can work together as one innovative tech stack to help businesses go to market more efficiently,” said ZoomInfo CMO Bryan Law. “This brand campaign is not only an opportunity to build a distinct identity that cuts through the clutter and cement our status as the go-to-market category leader, it allows us to reach our target demographic on a much larger scale.”

As the company’s partner, Boston-based independent agency Colossus worked on ZoomInfo’s brand renovation, including its first-ever brand advertising campaign, brand strategy and architecture, and design improvements for the brand’s visual identity. Colossus’ experience in the data/tech category includes work for athenahealth, epocrates and Toast.