Description
Volkswagen is launching the next phase of its ‘YourVolkswagen’ brand platform with a new social first campaign, telling the thumb-stopping stories of real-life fans and their love for the iconic brand.
‘YourVolkswagen’, created with adam&eveDDB London, celebrates the enduring role of the brand in the lives of its drivers and fans, by spotlighting real Volkswagen drivers who tell the true and authentic stories of why the car marque means so much to them.
The latest iteration features the personal stories of five drivers who are united by a long-term relationship with the brand, proving that love for Volkswagen lasts a lifetime. We meet Pritpal, a mechanic who has grown up with a love of Volkswagen in a family of enthusiasts; Rob works in classic car restoration and owns one of the most iconic Polos in the country and enthusiast Richard, who has owned more than 50 Volkswagen cars.
The short-form, social-first films were shot by photographer and director Tom Cockram and produced by Omnicom Production. The new fan stories are optimised to social platforms, each coming in their own 20-second and 10-second versions, alongside a set carousel images.
adam&eveDDB partnered with agency Six Minutes to find drivers who had special long-term relationships with Volkswagen. Media planning and buying was handled by PHD.
The campaign will run until 28 December 2025 across social platforms including TikTok, Pinterest and Meta.
The social work is supported by national digital-out-of-home, which will run in cities such as Liverpool, Manchester, Birmingham and London, including at Storm Cromination in West London.
This professional campaign titled 'YourVolkswagen' was published in United Kingdom in August, 2025. It was created for the brand: Volkswagen, by ad agency: adam&eveDDB. This Integrated and OOH Outdoor media campaign is related to the Automotive and Personal Transportation industry and contains 5 media assets. It was submitted 3 months ago.
Credits
Client: Volkswagen
Brand: Volkswagen
Project/Campaign Name: YourVolkswagen
First Air Date: August 2025
Client: Volkswagen
Head of Marketing at Volkswagen Passenger Cars: Sarah Cox-Thornley
Brand & Performance Marketing Team Lead: Glyn Butterworth
Brand Marketing Manager: Laura Ayers
Brand Communications Manager: Hannah Davis
Social Media Manager: Fiona Jones
Agency: adam&eveDDB
Chief Creative Officers: Ant Nelson and Mike Sutherland
Creative Directors: Ted Heath, Paul Angus, and Ben Polkinghorne
Social Creative Director: Osob Yusuf
Producers: Jessica Middleton and Lynn Murphy
Group Planning Director: Jack Spicer
Senior Planner: Oscar Beach
Chief Executive Officer: Miranda Hipwell
Chief Client Officer: Sam Lecouer
Business Director: Piers Raffo
Account Director: Ethan Meade
Account Manager: Livia von Tucher
Project Director: Jane Bartam
Junior Project Manager: Jake Paterson
Senior Legal Counsel: Tom Campbell
Business Affairs Manager: Edan Cummins
Photographer/Director: Tom Cockram
Senior Photographic Agent: Imogen Wall
Production Company: Omnicom Production
Executive Producer: Nick Ferguson
Producers: Lucy Bell, Richard Bailey, and Tavie Agama
Production Manager: Beatrice Giustini
Production Assistant: Teddy Robson
1st Assistant Director: Tom Kelly and Ali Copland
Runner: Krishna Modwhadia and Sophia Elliott
Location Manager: Guy Darby
DOP: Tom Hole
Focus Puller: Ernie Griffiths
Clapper Loader: Max Gammer
DIT: Luke Mccarthy
Trainee: Khulu Khabo
Gaffer: Ed Smith
Spark: Micheal Anderson
Digi Op: George Zenko
Sound Mixer: Adina Istrate
Editing Company: Stitch Editing
Senior Producer: Maggie McDermott
Editor: Sara Faulkner
Editing Company: Omnicom Production
Hybrid Editor: Darnell Depradine
Online: Coffee & TV
Executive Producer: Pete Burch
Colourist: Lewis Crossfield
Audio Post-Production: 750mph
Producer: Carla Thomas
Sound Engineer: Lucas Trigg
Design: adam&eveDDB and Omnicom Production
Senior Interactive Designer: Sam Butler
Senior Motion Designer: Joe Hollingsworth
Motion Designer: Seb Hartzell and Teodor Stanev
Designer: Will Whittington
Senior Creative Artworker: Dave Callow
Creative Artworker: Annabelle DelaCruz
Retouching: Omnicom Production
Head of Retouching: Andy Nutt
Retouching Studio Manager: Jon Webb
Senior Retoucher: Dan Jackson
Studio Services: Omnicom Production
Senior Producer: Charlotte O’Reilly, Tony Hutton, and Mateusz Romanowicz
Post Producer: Tarik Haksever
Motion Designer: Krzysztof Maślejak
QC Operator: Trevor Malone
