Most schools combat bullying by training teachers, administrators and parents on how to recognize the signs of this devastating epidemic. But those efforts have been highly unsuccessful. So Generations Against Bullying (GAB) is taking a different approach. They're empowering the children. And the results have been staggering. If a bystander to bullying gets involved in a nonthreatening way (what GAB calls becoming an Upstander), the bullying stops in less than 10 seconds 85% of the time. This campaign helps students understand the immense power they have to stop bullying.
This professional campaign titled 'Your Voice, Speak Up, Stopping Power' was published in United States in May, 2017. It was created for the brand: Generations Against Bullying, by ad agency: Bader Rutter. This Print medium campaign is related to the Public Interest, NGO industry and contains 3 media assets. It was submitted over 6 years ago.
Advertising Agency: Bader Rutter, Milwaukee, USA
Creative Director: Mike Fredrick
Art Director: Kerry Tasch Korrer
Copywriter: Mark Henderson
Photographer: Lindsay Gallup