Your Second Shot

Agency: Dentsu


Your Second Shot is an ongoing project by Canon and Dentsu America. Using a new low-light technology, we’re helping real people recapture moments that were previously “lost” because the photograph didn’t turn out. From a couple’s adventure in Barcelona to a bet involving a mechanical bull, we’re helping people reclaim important memories—all with PowerShot cameras. On the website, you can view all of the stories as well as submit your own to be recreated as part of this project.

This professional campaign titled 'Your Second Shot' was published in United States in December, 2010. It was created for the brand: Canon, by ad agency: Dentsu. This Digital medium campaign is related to the Electronics, Technology industry and contains 1 media asset. It was submitted about 13 years ago.


Advertising Agency: Dentsu America, New York, USA
Creative Director: Bruno Corbo
Art Director: Luis Iglesias
Copywriter: Kim Devall
Agency Producer: Sharon Harte
Agency Digital Producer: Susanna Graves
Production Company: Domani Studios


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