Description
Many brands are looking to break into esports to connect with gamers, and to do so, they spend thousands of dollars on brand exposure, placing their logo on digital screens, T-shirts and in the most sought-after space within the game – alongside the nicknames of professional players.
Kia realised that amateur gamers copy these nicknames to feel like them, and in doing so, they were copying the brand that sponsors them, giving it free exposure. This is where we found a new approach: rather than sponsoring the same professional players as always, we decided to sponsor directly all the players who one day want to be like them, thus becoming their first sponsor.
This professional campaign titled 'Your First Sponsor' was published in Peru in May, 2026. It was created for the brand: KIA, by ad agency: Valor Socios de Marcas. This Digital and Experiential media campaign is related to the Automotive and Personal Transportation, Gaming, and Sports industries and contains 2 media assets. It was submitted 1 day ago.
Credits
Agency: VALOR
Managing Director & Partner: Eduardo Poppe
Head of Planning & Partner: Rodrigo Revoredo
Chief Creative Officer & Partner: Juan Pablo Peschiera
Creative Director: Eduardo “Poke” Meza
Art Director: Jerson Villalobos
Senior Creative Copywriter: Steffano Castillo
Account Director: Claudia Diaz
Account Executive: Miguel Sarmiento
Production Director: Paola Pastrana
Audio Company: Audio Salvaje
