Each execution depicts a different day of the working week. Stunningly simple, the bright and visually engaging artwork reflects the optimism of the Tropicana brand, using a different pep-talk mantra each day to encourage the reader to think positively about the day ahead, and attack it in a Tropicana way.
This professional campaign titled 'Your Daily Ray of Sunshine, Monday, Your Daily Ray of Sun...' was published in United Kingdom in February, 2011. It was created for the brand: Tropicana, by ad agency: DDB. This Print medium campaign is related to the Non-Alcoholic Drinks industry and contains 5 media assets. It was submitted over 11 years ago.
Advertising Agency: DDBUK, London, UK
Creative Director: Grant Parker
Art Director: Shishir Patel
Copywriter: Sam Oliver
Designer: Pete Mould
Planning: Georgina Murray-Burton, Ami Smith