Road rage is the cause of 55% of fatal car crashes. Drivers need to focus on their destination rather than getting revenge.

This student campaign titled 'Your car is not a weapon' was published in United States in November, 2021. It was created for the brand: American Automobile Association Foundation for Traffic Safety, by ad school: College for Creative Studies. This Print medium campaign is related to the Automotive industry and contains 3 media assets. It was submitted over 2 years ago.


Advertising School: College for Creative Studies, Detroit, United States of America
Art Director: Kayla Matthews
Copywriter: Kiki Farrar


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