Your Brain Is A Jerk
Agencies: Chernoff Newman • iHeartMedia
Description
Ever feel like your brain is working against you? If so, you’re not alone.
The mental health landscape is more intense and nuanced than ever before, especially for Gen Z. Last year in South Carolina, people ages 15-24 accounted for the largest share of reported self-harm calls to emergency medical services.
That reality led to Your Brain Is A Jerk, a radio-led awareness and prevention campaign created in partnership with the SC Office of Mental Health, iHeartMedia, and Chernoff Newman. Designed to disrupt harmful thought patterns with "abrupt empathy," the campaign reminds people that our brains hold an odd duality...capable of both amazing and debilitating things. And that the thoughts tearing them down aren't the truth, and support is within reach.
This professional campaign titled 'Your Brain Is A Jerk' was published in United States in April, 2026. It was created by ad agencies: Chernoff Newman and iHeartMedia. This Audio, Digital, and OOH Outdoor media campaign is related to the Education, Health, and Public Interest industries and contains 3 media assets. It was submitted about 4 hours ago.
Credits
Chernoff Newman
iHeartMedia
SC Office of Mental Health
