Your Body Deserves a Doctor

In the digital age, self-diagnosis through search engines has become second nature. This speculative print ad for Google challenges that behavior with subtle humor and a powerful message. As a user types “Do I have a flu,” the autocomplete suggestions veer off in absurd directions—“fluff,” “fluid,” “fluxweed,” “flute”—showcasing how unreliable the internet can be for personal health queries.

The ad reframes Google’s utility—not as a source of medical answers, but as a tool to find a qualified doctor. The tagline, “Your body deserves a doctor. Not a search bar,” serves as a poignant reminder of the dangers of self-diagnosis, while the call to action, “Use Google to find one,” cleverly repurposes the platform’s role.

Minimalistic, relatable, and strategically timed around World Health Day, this piece aims to promote responsible health behavior by urging people to consult experts rather than relying on algorithm-driven advice.