The main Objective of the campaign was to let people understand one message that only everyone’s safety can save everyone. A message that connected every motorbike users of the country. This campaign was targeted to drivers of heavy vehicles of highways as, in Bangladesh reckless driving have increased and as a result accident rate has already increased as well. But the matter of sorrow that, maximum causality happens with motorbikes. As motorbike riders face causality the most, they get highlighted every time even it is not their fault every time. But heavy vehicle drivers can save motorbikes if they drive with a little bit care and considering motorbikes as their friend.
This professional campaign titled 'Your Awareness, Our Safety (আপনার সচেতনতাই, আমার নিরাপত্তা)' was published in Bangladesh in August, 2022. It was created for the brand: Yamaha, by ad agency: ACI Motors. This Digital, Experiential, and Integrated media campaign is related to the Automotive industry and contains 4 media assets. It was submitted 4 months ago.
Platform: YAMAHA Rider's Club Bangladesh
Campaign Idea: Subrata Ranjan Das
Campaign Lead : Mirza Arafin
Visual Storyboard: Ashif Ahmed Niloy
Static Design: Al Amin Shahriar
Influencer Activation: Sabrin Shahrear
Media Buy & PR: Anik Propat
Agency: ACI Motors
Timeline: Aug 1 - Aug 10, 2022