Your Awareness, Our Safety (আপনার সচেতনতাই, আমার নিরাপত্তা)

The main Objective of the campaign was to let people understand one message that only everyone’s safety can save everyone. A message that connected every motorbike users of the country. This campaign was targeted to drivers of heavy vehicles of highways as, in Bangladesh reckless driving have increased and as a result accident rate has already increased as well. But the matter of sorrow that, maximum causality happens with motorbikes. As motorbike riders face causality the most, they get highlighted every time even it is not their fault every time. But heavy vehicle drivers can save motorbikes if they drive with a little bit care and considering motorbikes as their friend.