You Would Never

School: Southern Methodist University


You would never choke your dog. Collars do.
Ditch your collars for harnesses. We aimed to educate dog-owners that using collars can strain and damage dogs' necks over time. By showing owners the harm they are unknowingly inflicting on their dogs, we created a call-to-action that illustrates: It's the collar, not you. But you bought it. So change it.

This student campaign titled 'You Would Never' was published in United States in December, 2019. It was created for the brand: AVMA, by ad school: Southern Methodist University. This Print medium campaign is related to the Pets industry and contains 3 media assets. It was submitted over 4 years ago by Student Copywriter: Kaleb Mulugeta of Southern Methodist University.


Advertising School: Southern Methodist University, Dallas, Texas, United States of America
Art Director: Sharese Rivait
Copywriter: Kaleb Mulugeta


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