You will never win

Agency: Dentsu


If we know anything about human spirit, it’s that through adversity we unite to become more powerful than the individual sum of our parts. MG’s latest video encourages people to not give up and make one final push to finally beat Covid-19. The battle is not over yet and requires more effort. This is in line with MG’s belief: when you adopt an empowered approach to life, possibilities arise, and anything is possible.

This professional campaign titled 'You will never win' was published in United Arab Emirates in April, 2020. It was created for the brand: MG, by ad agency: Dentsu. This Film medium campaign is related to the Automotive industry and contains 1 media asset. It was submitted about 4 years ago by ECD: Cristiano Tonnarelli of Dentsu MENA.


Advertising Agency: Merkle, Dubai, United Arab Emirates
Ecd: Cristiano Tonnarelli
Copywriter: Cristiano Tonnarelli
Copywriter: Omer Medani
Copywriter: Stephen Johnson
Lead Designer: Rayaan Cassiem
Managing Director: Rudy Banholzer
Commercial Director: Victor Madueno
Account Manager: Shenaaz Saibulla


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