Description
Insight: People care about having natural ingredients in what they put into their body.
Big Idea: People do not want to put ingredients in other gum’s into their body when they know what else those ingredients are used for.
Execution: The words “A piece of (something inedible that synthetic polymers are used for)... yum!” Followed by the words “Said no one ever” .
This student campaign titled 'You Want a Piece of This?' was published in United States in December, 2025. It was created for the brand: Simply Gum, by ad school: S.I. Newhouse School of Public Communications. This Print medium campaign is related to the Confectionery, Snacks industry and contains 3 media assets. It was submitted about 10 hours ago.
Credits
School: S.I. Newhouse School of Public Communications
Art Director: Chiara Navazio
Copywriter:Chiara Navazio
Instructor: Mel White
