You'll Do Anything For a Kitten

Agency: AMV BBDO


Cat lovers will do anything for a kitten. Their charm and adorable mannerisms are hard to resist, and their presence and affection provide benefits for pet parents too. According to a recent survey1by the SHEBA brand, nearly 80% of Gen Z pet parents have an improved sense of well-being and fulfillment when owning a kitten. When a kitten turns on its allure, there is no turning back – so much so that one in four cat owners are allergic to cats and still can’t resist, according to the same survey1.

Because we know cat parents will do anything for their kitten, the SHEBA brand has expanded its portfolio with SHEBA® PERFECT PORTIONS™ Wet Kitten Food, now giving cats of all ages what they want. Available in 2.64-ounce trays, the new SHEBA Kitten comes in two flavours – Savory Chicken and Delicate Salmon – and can be found nationwide in-store and online at major retailers such as Amazon, Chewy, Walmart, PetSmart, and more.

This professional campaign titled 'You'll Do Anything For a Kitten' was published in United States in April, 2023. It was created for the brand: Sheba, by ad agency: AMV BBDO. This Integrated medium campaign is related to the Pets industry and contains 2 media assets. It was submitted about 1 year ago.


Client: Mars Pet Nutrition
Brand: SHEBA
Campaign title: You’ll Do Anything For a Kitten
Client name: Fernando Silva, Liz Franks, Bernardo Simoes and Corinne Cordell
Creative Agency: AMV BBDO
CCOs: Nicholas Hulley and Nadja Lossgott
Creative Directors: Polina Zabrodskaya and Andre Sallowicz
Creative Team: Rachel Tweedy and Jamie Chang
Agency Planning Team: Phoebe Fielding, Kerrie Boyes and Lola Neves
Agency Account Team: Alice Lindsay, Richard Mitchell, Poppy Wilson and Laura Balfour
Agency Producer: Lindsay Hughes and Kieran Sadler
Art Producer: Sophie Alliott
Agency Designer: Marion Rossignol and Mario Kerkstra
Media Agency: EssenceMediacom
Production Company: Biscuit Filmworks
Director: Angelo Cerisara
Production Co. Producer: Tom Ford
Editor: Amzek Vladislav
Post-production Company: No. 8
Post-production producer: Glen Percival
Grade: Tim Smith
Audio Post-production: No. 8
Sound designer: George Castle
Photographer: Sam Gregg
Producer: Sylvie Champenois @ Picture Club
PR Agency: Weber Shandwick USD


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