Agency: Studio Lauraéus & ALL CAPS

Print ad front page (Newspaper)

Print ad front page 23.1.2024

6 sec spot

Outdoor billboard


As Finland prepares for its presidential elections, Valokuitunen’s new ad campaign draws a clever parallel between voting and choosing an internet provider. The ad uses the familiar image of an election ballot to highlight the importance of choice in a free society. It reminds Finns that just as they choose their leaders, they can also choose their internet service from multiple options in Valokuitunen’s network, as opposed to other fiber networks where you are bound to one service provider from day one. This comparison emphasizes not only the freedom of choice in daily decisions but also the significance of participating in the democratic process. By linking the act of voting to everyday choices like selecting an internet provider, the ad encourages people to exercise their rights and contribute to building a better society.

This professional campaign titled 'YOU HAVE THE FREEDOM TO CHOOSE CAMPAIGN' was published in Finland in January, 2024. It was created for the brand: Valokuitunen, by ad agency: Studio Lauraéus & ALL CAPS. This Experiential, OOH Outdoor, and Print media campaign is related to the Electronic Devices, Electronics, Technology, and House, Garden industries and contains 4 media assets. It was submitted 3 months ago by Art director, creative director, graphic designer, photographer, copywriter: Ale Lauraéus of Studio Lauraéus.


Advertising Agency:
Studio Lauráeus & ALL CAPS, Helsinki, Finland
Production Company: Studio Lauraéus
Art Director: Ale Lauraéus
Copywriter: Antti Tähtinen
Chief Marketing & Communications Officer: Lisa Kukila
Communications Manager: Kirsi Jännes
Digital Marketing & Online Sales Manger: Aija Haimola
Digital Marketing Specialist: Riia Vesalainen
Marketing Coordinator: Aukusti Nisula
Marketing Coordinator: Inka Virolainen
Marketing Coordinator: Anna Nimander
Media Agency: IPG Mediabrands Finland (Initiative)
Senior Digital Planner: Rasmus Kuusisto
Account Director: Rikkard Saastamoinen

Progressive Ins...


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