Description
RAM is reimagining the truck experience with the launch of its 2025 line-up in the Middle East, a region where performance and reliability matter most. Along with this new fleet, RAM is unveiling a bold, witty campaign that takes a fresh approach to how trucks are perceived, introducing Rex Torque, the deadpan voice of RAM
This professional campaign titled 'YOU CAN WITH A RAM' was published in United Arab Emirates in October, 2024. It was created for the brand: Ram Trucks, by ad agency: Publicis Groupe Dubai. This Film medium campaign is related to the Automotive industry and contains 5 media assets. It was submitted 5 months ago.
Credits
AGENCY: Publicis Dubai
Executive Creative Director: Tuki Ghiassi
Creative Director: Anton Marais
Agency Producer: Yousra Elharouni
Associate Creative Director: Oussama Founi
Associate Creative Director: Per Kristian Morck
Senior Copywriter: Pablo Tesio
Senior Art Director: Vinicius Maldonado
Art Director/Editor: Abdullah Samir
Art Director: Randy Balbon
Motion Designer: Louis Borniche
Senior Designer: Hamdan Muhsen
Senior Content Creator: Yousef Azhari
Senior Content Creator: Joanny Chamorro
Senior Arabic Copywriter: Kamel Zeitouny
Arabic Copywriter: Abdulmalik Ghandoora
Content Producer: Leah Dunia
Business Lead: Jean Traboulsi
Business Director: Communications: Stuart Randall
Business Director: Media: Mazen Haddad
Senior Account Manager: Communications: Maria Nseir
Account Manager: Communications: Annouska Ruparell
Senior Content Manager: Maryam Audi
Manager Content: Tamara Beaino
Senior Manager: Performance Marketing: Harshayu Desai
Senior Executive: Media: Sara Soliman
CLIENTS:
Melhem Najm
Stellantis Middle East
Chief Marketing Officer - Stellantis Middle East & Africa
Nihar Anand
Stellantis Middle East
Head of Brand Marketing Communications, RAM Middle East
Ziad Sunna
Stellantis Middle East
Head of Social & Content Creation, Jeep Middle East
CGI & Post Production – Print
RECOM & RECOM Blacksmith
Moreish – Production House – MAIN FILM:
Exec Producer: Rouba Asmar
Producer: Nadine Checkrallah
Director / DOP: Vladimir Ushakov
Editor: Nikolay Ivanov
Colorist: Alexander Zolotarev
Online: Invisible Post
Soundtrack: Yessian
