Assignment: Create a print campaign to raise awareness for the National Disaster Search Dog Foundation.

Approach: Through visual solution, show our target audience how the National Disaster Search Dogs can navigate complicated disasters to save humans.

Results: A logo redesign to bring awareness to the entire company name, and three print ads showing the complexities of an Avalanche, a mudslide, and rubble from an earthquake.

This student campaign titled 'You Can't Beat a Search Dog' was published in United States in December, 2023. It was created for the brand: National Disaster Search Dog Foundation, by ad school: S.I. Newhouse School of Public Communications. This Print medium campaign is related to the Health, Professional Services, and Public Interest industries and contains 3 media assets. It was submitted about 1 month ago.


School: S.I. Newhouse School of Public Communications
Art Director: Katelyn Hughes
Copywriter: Lang Delapa
Instructor: Mel White


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