When you BEEP, We TAADAAAAA
Description
Campaign Objective:
To promote Oman Avenues Mall and increase footfall by encouraging shoppers to engage with their loyalty program, "Maxi Club."
Problem:
While the mall had a loyalty program and a mobile app, customer engagement and awareness of the benefits were low.
Solution:
The concept "You Beep, We Tadaaa" was created to highlight the celebratory nature of earning points through every purchase. By simply scanning receipts, shoppers could earn points redeemable for perks like valet parking, vouchers, and discounts.
Influencer Collaboration:
To expand the campaign’s reach, Oman Avenues Mall collaborated with top Omani influencers, including Salot, Waleed Ramos, and Bassma, whose involvement helped attract wider attention and create more buzz across social media platforms.
Slogan:
You Beep, We Tadaaa.
Results:
The campaign energized mall visitors, boosting engagement with the app and loyalty program while creating a fun, rewarding shopping experience.
This professional campaign titled 'You BEEP, We TAADAAAA' was published in Oman in October, 2024. It was created for the brand: Oman Avenues Mall, by ad agency: Make The Change. This 360°, Content, and Film media campaign is related to the Retail Services industry and contains 1 media asset. It was submitted 3 months ago by Creative Director: Mahmoud Amin of Make The Change Oman.
Credits
Advertising Agency: Make The Change, Muscat, Oman
CEO: Mansoor Khan
COO: Irfan Fatmi
Strategy Director: Gireesh Gupta
Creative Director: Mahmoud Amin
Sr. Art Director: Makram Bou Mejahed
Sr. Art Director: Behrooz Rostami
Copywriter: Hanan AlRahbi
Production House: Gravity
Director: Mahmoud Amin
DOP: Mahamoud Aden
Colorist: Essam Abd El Salam
Art Director: Courtney Chadwick
Producer & Production Manager: Osama Hassan
Assistant Director: Ahmed Al Maimani
