Our insight came from the expression "You are what you eat". Each SodaStream owner has his or her favorite flavor. Each flavor has a look of its owner.
This student campaign titled 'You Are What You Drink - Kiwi, You Are What You Drink - S...' was published in Germany in March, 2018. It was created for the brand: SodaStream, by ad school: Miami Ad School. This Print medium campaign is related to the Electronics, Technology and Non-Alcoholic Drinks industries and contains 4 media assets. It was submitted over 4 years ago.
Advertising School: Miami Ad School Europe, Berlin, Germany
Creative Directors / Art Directors / Copywriters / Photographers: Amélie Lazure-Ratté, Elin Enström
Tutor: Niklas Frings-Rupp