Description
Project Overview:
Yodawy is Egypt's leading online platform connecting users to pharmacies and insurance companies through an app. Launched in 2018, it simplifies medication access via home delivery, prescription uploads, real-time tracking, and integration with insurance services.
Target Audience:
- Primary Audience: Men and women aged 25-40.
- Demographics: Tech-savvy professionals, students, and busy parents in major Egyptian cities (e.g., Cairo, Alexandria).
- Psychographics: Values convenience, efficiency, and speed. Heavy reliance on smartphones and modern apps.
Marketing Objectives:
1- Increase brand awareness.
2- Boost app downloads and customer acquisition.
3- Promote app features like home delivery, prescription uploads, and insurance integration.
Key Features of Yodawy:
1- Home delivery of medicines.
2- Digital integration with health insurance.
3- Recurring prescription refills.
4- Pharmaceutical consultations and real-time order tracking.
5- 24/7 customer support and offers.
Advertising Mediums:
1- Above The Line (ATL): Billboards on high-traffic roads and subway.
2- Through The Line (TTL): Engaging posts and ads on popular social media channels.
This student campaign titled 'Yodawy Awareness Campaign 2024' was published in Egypt in December, 2024. It was created for the brand: Yodawy App, by ad school: Advertising 101. This 360°, Design, and Digital media campaign is related to the Delivery Services, Health, and Pharmaceutical industries and contains 9 media assets. It was submitted 7 months ago.
Credits
ADV 101 Course instructor / Art Director: Ahmed M. Elassi
Strategy : Yodawy Team
Concept, Copies, Captions and Art Direction: Elsayed Usama.
