Description
‘Yet’ articulates the evolution of an athlete from the achievements they’re bound to succeed. Realized in both the metaphorical mindset and a tactile experiential space, Yet pushes past “can’t” and “haven’t” to propel athletes towards goals they haven’t achieved … yet.
This professional campaign titled 'YET' was published in United States in March, 2026. It was created for the brand: Lululemon, by ad agency: HARDGOODS. This Content, Digital, and Film media campaign is related to the Fitness and Sports industries and contains 1 media asset. It was submitted about 1 hour ago.
Credits
Client — Lululemon
VP Brand Style + Creative Concepts — Anaïs Terry
VP Marketing - Chelsea Achilles
Creative Director — Laura Vandenbergh
Sr. Art Director — Kara Smarsh
Brand Director — KJ Ho
Brand Manager - Kelsey Williams
Social Media Manager — Kyle Rensvold
Styling Manager — Holly Coopey
Director Production - Dana Rudelier
Meryl Rekert - Sr Manager Production
Agency — HARDGOODS
Partner — Ryan Groffie
Partner — Michael Hassan
Talent — Blanca Yanez
Talent — Quinn Dunziellas
Talent — Christine Marabella
Producer — Katy Maravala
Production Manager — Laura Mittelberg
Production Coordinator — Linda Nhem
Director — Parker Schmidt
Director of Photography — Jenna Huskisson
1st Assistant Director — J.R. Osborne
Production Designer — Crystal Geller
Stylist — Jacob Shinall
HMU — Crystal Liz
Gaffer — Zied Jendoubi
Key Grip — Kevin Panigua
Movement Coach — Luci Romberg
Movement Coach — Meg Meyer
1st AC — Max Riley
2nd AC — TJ DeMain
VTR — Adam Delgado
ACLT — Zachary Emick
ACLT — Kevin Cecil
SLT — William Greenberg
SLT — Chris McClean
BBG — Steven Escoboza
Grip — Edwardo Saucedo
Grip — Philip Woolridge
Grip — Annie Dean-Ganek
Art Coordinator — Kailah Armand
Art Assist — John Armstrong
Art Assist — Jonathan Colin
Art Assist — Nicolas Guinto
Art Assist — Ethan Shaw
Tailor — Maureen Lessman
Stylist Assist — Aiyla Machrone
Site Rep — Hector Lopez
Site Rep — Mike Rodriguez
Location POC — Brigitte Guerra
Medic — Richard Gottlieb
AD PA — Clark Wong
PA — Lucas Lerman
PA — Austin Barrett
Truck PA — Jahaziel Castaneda-Arias
Edit House — TRIM
Editor — Lucas Raimondo
Executive Post Producer — Michael Miller
Color House — Fairchild
Colorist — Cameron Marygold
Color Producer — Brayden Deskins
Composer — Oliver Reid
Scans — Fotokem via Kodak
Lighting + Grip Rental — Contrejour lighting and grip
