The last word is the Hebrew word for “Yes,” and is read “Ken”. This ad is a play on the phonetics of the 3 languages word for Yes and if you read them aloud they would read “Yes We Ken.”
This professional campaign titled 'Yes we can' was published in Israel in December, 2008. It was created for the brand: Berlitz, by ad agency: Grey. This Print medium campaign is related to the Education industry and contains 1 media asset. It was submitted over 13 years ago.
Advertising Agency: Grey Tel-Aviv, Israel
Creative Director: Yonatan Stirin
Creative Director: Moti Rubinstein
Art Director: Karin Gross
Copywriter: Uri Shoham